Eden
A personal training brand and client platform for Eden Webb — cinematic public site with tiered pricing, fitness questionnaire, and client login, backed by a full admin dashboard with content management, program builder, merchandise shop, client tracking, and site-wide customization.
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A cinematic brand experience that converts
The site opens with a full-screen hero — a powerful close-up of Eden mid-training with the tagline “Your body can stand almost anything. It’s your mind you have to convince.” A split-layout “Train for Life” about section tells her story, with pill badges for Longevity, Mental Clarity, and Discipline + Freedom.
Four service cards (1-on-1, Pair & Partner, Take-Home, Online Coaching) lead into transparent three-tier pricing — One-On-One, Bring a Friend, and Take Home — with frequency-based rates from 1x to 4x per week. A “Not Sure Where to Start?” fitness questionnaire recommends the right plan automatically.
Client Success Stories with star ratings and transformation summaries build trust. A two-column contact section, mobile-first navigation with Client Login and Book Now CTAs, and a branded auth modal with sign up and “View Plans” complete the visitor-to-client funnel.
Eden Webb is a certified personal trainer in Louisville, Kentucky, whose journey started after tearing her ACL during college lacrosse. She needed more than a simple portfolio — she needed a platform that could present her brand with the intensity and warmth she brings to training, while also managing clients, programs, merchandise, and content from a single admin dashboard. Template fitness sites couldn't capture her voice, and off-the-shelf booking tools didn't integrate with the business she was building.
We built a cinematic public site anchored by a powerful full-screen hero and a split-layout 'Train for Life' about section. The Services page presents four training options (1-on-1 Personal Training, Pair & Partner Training, Take-Home Workouts, Online Coaching) with photography-backed cards. A structured Pricing page offers three tiers — One-On-One, Bring a Friend, and Take Home — each with frequency-based pricing from 1x to 4x per week. A fitness questionnaire helps new clients find their starting point. Client testimonials, a contact form, and a mobile-first navigation with Client Login and Book Now CTAs round out the public experience. Behind the login sits a full admin dashboard with seven modules: Content Management (services, testimonials, pricing plans, specialties), Image Manager (hero, about, session structure images), Program Management (Starter, Transformation, Elite tiers with modules and workout videos), Shop Management (merchandise and classes/workshops with pricing, inventory, and profit tracking), Client Management (plan assignments, status tracking, email and scheduling actions), and Settings (per-section color theming and booking calendar configuration).
Eden launched with a platform that handles every aspect of her training business — from first impression to ongoing client management. The pricing page alone reduced inquiry friction by letting prospects choose their plan before reaching out. The admin dashboard gives her full control over her public site content, training programs, and merchandise without touching code. The shop module opened a new revenue stream, and the program builder lets her scale from 1-on-1 sessions to structured multi-week programs.